If you have your own salon or spa, you should think about intertwining modern technologies and following the newest trends in the beauty industry. Spray tanning trends develop rapidly, and many people are interested in healthy and safe tanning.
Adding spray tanning to your business may not require a huge startup capital, but it does need good planning and marketing. However, don't expect overnight success. Before you start your spray tanning adventure keep these few useful spray tanning salon tips in mind.
Getting a Spray Tanning Licence
If you’re thinking of expanding your beauty services to spray tanning, then you should consider taking some business coursework and additional online classes, as well as obtaining practical experience. There are different training programs for spray tanning. You should obtain appropriate training to get the necessary skills.
Make a Short Presentation About Spray Tanning
Indoor tanning (using tanning booths or stand-up sunbeds) is popular and affordable, but it is also an unhealthy method for having a bronzed tan. Many people opt for UV tanning while being unaware of the consequences.
Feel free to talk to your clients about spray tanning -- maybe they know nothing or have prejudices about the possibility of healthy tanning. You should have true information about this treatment, so your clients can trust you and continue to come to your salon.
Also, you should make a short presentation about the benefits that come with spray tanning, and see how your clients react. That will help you recognize who your target audience is and what you need to do in order to keep them coming back.
Attract New Clients With Spray Tanning
Your salon or spa will definitely benefit from having a whole new audience through spray tanning. Yet, the real question is: how to reach that potential new audience?
Here are some tips:
Website and social media
Add "Call to Action" button in the main top space of your existing homepage. Write more information about the new service in your salon/spa. Show pictures before and after spray tanning treatment. Think about including social reviews and adding social media buttons (Facebook, Instagram) to the website.
Add spray tan treatment onto existing service
This is a perfect way to offer free spray tanning to your manicure or massage clients.
Offer spray tan deals
Reward new clients or clients who bring in their friends. Offer them a discount and annual membership.
Gift cards and free birthday spray tanning treatments
This is going to make your clients feel important for their happiest day. Your present might inspire them to buy birthday gift cards for their friends, too.
Demonstrate the results on your own skin
This is the best way to show someone that you guarantee for the safe and successful spray tanning treatment.
Talk to your clients about their concerns
Explain to them the other side of the story. They are usually worried about these common misconceptions:
Orange and unnatural look
If someone had a bad experience and got orange tan, it's because the previous salon had only a few shades, such as "light," "medium," or "dark."
Modern spray tanning salons offer different shade variations of DHA (Dihydroxyacetone), which determines the final shade of the tan. That's why you should learn how to customize the amount of DHA based on skin color. These steps lead to great and natural looking spray tan results.
Uncomfortable and messy treatment
Clients usually imagine shade solution dripping all over the body. A new airbrush tanning system keeps the focus on the skin with a fine mist that delivers an even spray tan without any overspray. New technologies ensure that the spray dries rapidly.
Complicated to maintain
Even though certain steps before and after the treatment must be done, maintaining tan is not complicated at all. Explain to your clients that proper skin care before the treatment will ensure a smooth surface for better coverage, as well as that on the day of the tanning, using moisturizers and lotions is not recommended.
There are some after-treatment guidelines to follow for keeping a bronzed tan as well. The most important are regular moisturizing and avoiding long and hot showers.
The spray tanning industry is growing fast. The success of your business depends on you and your skills. Putting an effort into intertwining these tips will help you stand out from your competition, and show your clients that they are in good hands.
Feel free to browse through our blog section for more articles about quality tanning products and to find information about what you need for starting your own spray tanning business. Find some great deals on spray tanning solutions, supplies, equipment, and more, here.