Running a successful beauty salon isn’t just about quality service. One can have a beauty salon that is equipped with cutting-edge technology, packed with skilled and experienced staff, and located on a perfect spot when it comes to potential local customers, but still get very low ROI (return on investment). This is why you must be able to lure your target audience using numerous marketing tricks and hacks.
That’s where quality and potent salon email marketing strategy comes into play.
Our team at Artesian Tan knows that email marketing is still alive and kicking. It is one of wrongly disregarded marketing and promotion methods that actually CAN get the job the done.
With that in mind, here are 3 easy steps on how to improve your email marketing for salons and attract new customers in no time.
1. Get more email addresses from your potential clients
We know this may sound a bit obvious, but you cannot contact your target audience and pitch them your cool beauty business via an email if you don’t have their email address, right? This is why the very first step of a good salon email marketing strategy is getting your hands on email addresses from:
- your current customers
- former clients
- website visitors (the pop-up window when they want to leave your page)
- Facebook group/page members
In order to do glean the emails successfully and put your email marketing machinery in motion, you will be needing assistance in the form of useful software or a tool. Some of the great pieces of software built especially for these purposes include:
- Constant Contact
- Campaign Monitor
Opt for one of these useful tools and apps and bring your automated emails and monthly newsletters game to a new level.
2. Implement segmenting
Once you have the means to scrape emails, you need to make sure you are sending right pitches to the right audiences. Barking up the wrong tree (or even worse – any trees) will only result in huge amounts of time (and money) being wasted, and lost forever.
Not all the emails you have collected have the same value, and not all of them should be receiving the very same message. That’s why segmenting can be a crucial step for your salon email marketing campaign, as it can – if done properly – get you higher CTRs (click-through rates) and more conversions.
This process involves dividing your emails into several groups. Some of these groups may include:
- current customers
- fresh customers
- former clients
- people over 40
- people under 40
- women, etc…
Once you’ve created the groups that are relevant to your business, you should come up with different pitches with different approaches for each group. , and send them emails that are made just for them.
3. Make your emails/newsletters fun
Your emails should not be too long, boring and annoying. Instead, they should be concise, informative, interesting and even entertaining. If you send out bland, purely promotional pitches, your potential customer will most likely disregard it at first glance.
Here are some useful and actionable ideas about what you could include in your salon email marketing examples:
- Instagram pictures and posts that depict your best work
- Refer a friend program (offer discounts and/or free sessions to those customers who refer a friend to your business)
- Introduce a “photo of the month” contest (each month the best photo taken by your customer after a treatment in your salon gets a free session)
- Newsletter: useful articles/videos on seasonal topics and new trends
Also, be careful with the CTA (call to action) buttons. Feel free to insert clickable buttons that say claim your promotion/offer now, but don’t insert more than one CTA. Also, make sure you are not too pushy overall.
Once again, your emails should be:
- Beneficial to your client
For more articles like this one, and some great deals on spray tanning equipment and solutions, visit Artesian Tan website.