Using high quality products and equipment and providing exceptional service are two main aspects of running a successful spray tanning business, but in the oversaturated market of today, you have to find new ways to stand out from the crowd and attract new customers on a monthly, even weekly level.
This is where good marketing strategy, both online and offline, comes into play.
Your business must gain exposure within your target audience. With the right amount of quality exposure, your initial efforts to create a successful business will gain traction, emerge from the sea of similar companies and help you beat your competitors.
Regardless of whether you’re launching a regular spray tanning salon or you are rolling out your own mobile spray tanning company, you need to think in advance about possible marketing strategies that will help you launch your business successfully and hit the ground running.
This is why we at Artesian Tan decided to give you a few useful marketing pointers in order to nudge you in the right direction and give you a nice boost right from the start.
If, however, you already have a spray tanning business and are looking to reach new people, we can help you double your customer base in no time.
Here are 5 extremely potent marketing ideas for your spray tanning business!
Work on your Online Presence
Our whole world is slowly but surely going full-digital. Technology is driving the society forward and every relevant marketing campaign can’t survive without going online as well. Digital marketing is taking over our lives, and we mustn’t ignore it.
This is why your spray tanning business must have a strong online presence.
To achieve this, you must have a potent and well-optimized website, but also learn how to utilize the ever so fertile landscape of social media platforms. Networks like Facebook, Pinterest, Instagram and Twitter can provide you with a plethora of opportunities to reach new audiences and gain more clients, but you have to devise a social marketing strategy that will be able to do this.
- Offer rewards for your most active and most contributing members of your Facebook page/group.
- Introduce referral programs for customers who promote your page and bring you new customers.
- Offer giveaways to your followers who promote your page.
- Post photos of your best work online so people can see the quality of your work.
- Track down local fashion influencers who have many followers and ask them to promote your page in return for free spray tanning sessions.
If you think you won’t be able to achieve this all by yourself, you might want to consider hiring a social media manager who will be able to help you do this properly.
Explore Endorsement Deals and Get Support from Top Spray Tanning Brands
Endorsement deals are win-win scenarios and are great way to gain visibility and get some free goodies. Reach out to a well-known supplier of spray tanning equipment and products and ask them if they are up for endorsing your salon.
Big brands offer amazing promotional materials and marketing campaigns to businesses that consistently use their products.
Introduce Nifty Incentive Programs to your Most Loyal Customers
Don’t look at giving out free sessions as a bad thing. Introducing incentive and loyalty programs that will reward your most loyal customers is a smart investment. Try offering a free spray tanning session for every 5 tans. This way, you will gain regular clientele, which will pay off big time in the long run.
Introduce Discounts to Attract New Customers
Discounts for first-time customers can be an awesome way to boost your client base. People are often quite reluctant to switch beauty salons as they are afraid of change, but these discounts for first-timers can really do the trick.
Turn Your Spray Tanning Business into a Family-Like Community
Treat your all your clients as you would members of your family. Be friends with them and inquire about their day.
People like to feel like they belong somewhere. They like to know they are members of a community. Talk to them and educate them about your industry and the products you are using. Open up about yourself and talk about your business. This will bring the loyalty of your customers on a much higher level.
For more informative articles on the spray tanning industry, and awesome deals on spray tanning equipment and solutions, visit Artesian Tan!