Starting a Spray Tanning Business: The Ultimate Guide

Looking to open a spray tanning business?

Maybe you are interested in the beauty and wellness industry. Maybe you are a fan of spray tanning yourself. Or maybe you just want to:

  • Be your own boss
  • Set your own hours
  • Make as much money as your schedule allows

Well, if you read further, we’ll explain how you can take those first steps to opening up your very own spray tanning business from home.

How Much Does it Cost to Open a Spray Tanning Business?

The one area that comes to the forefront of people’s minds almost instantly: money. 

As with any business, there can be significant costs associated with just starting it and getting it off the ground.

However, if you start your own spray tanning business with Artesian Tan, you can get everything set up and running for under just $500!

Which Products Should I Start With?

Following the issue of money and the costs associated with starting your spray tanning business, the next question that tends to come to mind is, “what do I use?” 

It can be difficult at first to identify which equipment and supplies will be best to purchase in order to serve and sell to your customers.

There are many different products out there, and many manufacturers and influencers present conflicting information on which products are best. It’s no wonder why so many people who are looking to start their own spray tanning business from home have an issue with this step of the process.

Thankfully, we have in-depth information and recommendations on which products to supply your spray tanning business with, and we make it even easier for you by breaking down the recommendations based on which type of spray tanning business you plan on starting:

What If I Don’t Know How to Spray Tan?

You’re not alone, plenty of people start spray tanning businesses without prior knowledge or experience in spray tanning.

The key to success is getting the proper training. You should find the most suitable spray tanning training program for you and learn about the following topics:

  • Skin preparation
  • Details about ingredients
  • Techniques of solution application
  • Safety
  • Customer care

Learning about all these aspects of the business will help to speed up the learning curve and ensure that you deliver high-quality service.

How Do I Get Spray Tanning Customers?

This is another question that nearly every person starting their own spray tanning business from home asks. It can be daunting to start setting up your business and spending money without fully knowing if you will get any customers.

However, with proper promotion and advertising tactics, you will have customers coming to you in no time.

Once you’re all set with the products and equipment you need, it’s time for you to advertise. You can promote your spray tanning business via:

  • Social media platforms
  • Local online directories
  • Bulletin boards
  • Your own website
  • Local newspapers
  • Partnerships with salons, spas, gyms, and other businesses

Remember, the crucial step towards creating a successful spray tanning business is building up faithful and loyal clientele.

To get even more information and details on how to market your spray tanning business, read our in-depth article on Marketing a Spray Tan Business.

How Much Will I Make?

Finally, perhaps the most important question asked, has to do with your profit potential.

This is of obvious importance because if you aren’t able to make enough money in order to pay the bills and support your lifestyle, how will starting a spray tanning business from home be a viable option?

The average cost of a spray tan is around $60. This means you have plenty of room for making your tan affordable and making sure to be profitable and popular among clients. 

At the beginning, you might want to keep your prices lower to stay competitive -- offering special programs or first-time memberships -- but you should also let your clients know that prices could rise after a while.

Pricing

The hardest thing about launching any service-based business is setting your price list. If you're new to the sunless tanning business, there are a lot of factors to take into consideration while setting your pricing. 

Although there’s no strict rule when it comes to determining how much you should charge for your sunless spray tanningservices, you can combine various factors that will help you structure your price list correctly.

Rely on Your Competition

Do market research. Research other sunless spray tanning services around your place -- how much do they charge?

Find out what’s the lowest and the highest cost of service, since you’ll want to position your services between those two. By doing this, you’ll have a competitive price point that will give your newly started business a good push.

Although it may seem that a lower price means more customers, at the same time it threatens your business’ image and it could even discredit your services.

Business Location & Service Area

Location is a major factor when determining how to price your services. You should ask yourself, “is my business based in an urban, suburban or rural community?” and “What is the demand for spray tan services in my area?”

Cities mean more people, which means more potential customers and the potential to demand a higher price for your services. 

If you own mobile sunless spray tanning service, you should always count distance, travel time, and fuel cost into the price.

Analyze the Clientele

Do you only seek high-end customers, or are you open to a diverse type of clientele? 

How much can you realistically charge them? 

When determining price, you can add a premium if you offer your clients something they can’t get elsewhere. For example, add-on sunless tanning products or a luxury tanning experience. Identify a way to differentiate yourself from the competition, and your business will attract more customers.

Profit and a Sustainable Business

Although it’s essential for a spray tan business owner to have a passion for helping people look their best, you have to make a profit in order to stay in business. Download this handy calculator Excel spreadsheet to help you set business costs and pricing in order to make a profit.

The Verdict: Should You Open a Spray Tanning Business?

Overall, starting your own spray tanning business from home can be a difficult and trying task, but also an extremely fulfilling, liberating, and fun-filled journey that you can use to change your life for the better.

Start your own spray tanning business from home today with Artesian Tan for under just $500 and give yourself the freedom to set your own hours, be your own boss, and make as much money as you want!

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