It’s no secret that every business wants to drive and increase sales. That’s just the nature of the game. As a salon owner, you’ve probably wondered too about increasing your revenue, and in exchange, making your customers feel happier. Well, if Artesian Tan hit the nail on the head with this topic, here are some tanning salon sales ideas to boost your revenue:
Train your staff in the art of add-on sales
Stack up on products – get your hands on more products than you might have initially planned to sell to your clients. Ask questions about their needs and recommend sets of extenders, tanners or lotions accordingly. You can also mix and match. Let’s say, you sell only one extra product a day at an average of $35. After a year, the total of these add-ons would be $12,775. Sounds good?
Emphasize the importance of extenders. Your clients should be using them every day in order to extend their gorgeous sunless glow. This way, you can also drive more sales. Don’t know how to get started? Here's one way to start the conversation with your clients: “Wow! Your color is looking good since your last spray tan! What are you using at home to maintain it?” Do the same with other products that are related to sunless tanning and are a must for your clientele.
Yes, these ideas all sound intriguing, however, if your staff doesn’t have the know-how to pull it off, sales won’t increase. It is essential to invest in your staff’s sales education.
Educate your clients of the importance of particular products. They will be more likely to buy them if they know it will benefit their beauty-goals.
Think about other services and products you can offer to your clientele. Make a list, create a strategy and if you think it will work, go for it!
These are just a few pointers consider if you aim to generate more revenue, profit, and customer satisfaction. For other tips and tricks, make sure to check out the rest of our blogs.