It doesn’t matter if you are just starting out or you already have a strong clientele, you can never have too many good tanning salon promotional ideas. Of course the best commercial is the quality and the efficiency of services you are providing and word of mouth, but every spray tanning business must grow and become bigger throughout the years.
Our team at Artesian Tan have put together a few advertising ideas that we think will be easy to implement and essential to reaching new clientele and gaining exposure.
Create A Website
Whether it is a mobile spray tan business plan or a regular salon business plan, the first step of your marketing campaign is to create a website. What was once "Yellow Pages," today is the Internet. Relevant businesses are now searched for mainly via the Internets search engines, so if you don’t have a website for your business in this day and age, it's like you don’t exist.
Here are a few things to consider when creating a website for your company:
- Design
A website should be beautiful and an extension of you and the level of services you provide while also logically organized and easy for clientele to use.
- Online booking system
Do your business a favor and make it as easy as possible for your customers to make appointments.
- Domain name
A websites domain name is usually the same name as their business. However, if it can be tweaked to make it easier for your customers to find you, then consider making some alterations.
- SEO
SEO stands for Search Engine Optimization, we use search engines like Google and Bing every day. An SEO strategist will help to optimize your website, so it ranks as high as possible on Google. Making sure your website is visible to potential clients.
- Blog
Start a blog for your business. This is a great way for new clients to find the answers to their questions about spray tanning and to find YOU and your business. Blogs are also great for SEO, studies have shown that Google loves fresh, high-quality content and will bump you up a few places in ranking if they see you’re updating your website regularly.
Using Social Media Platforms (Facebook, Instagram, Pinterest)
The next step is creating social media accounts and pages in order to reach even wider audiences. Once your site is up and running, it is time for a Facebook campaign to start. The majority of your target audience mostly uses Facebook.
Creating a Facebook page is one of the most effective spray tanning salon promotional ideas, and the best part is – it is ridiculously easy and takes only a couple of minutes.
A few useful tips:
- Use your logo as your page’s profile picture
- Use an authentic photo of a satisfied customer as your cover photo (with his/her consent)
- Use your salon’s name as the name of the page
- Don’t forget to input: the link to your website, your physical address, hours, phone number and working hours
Should everything go according to plan and you get a lot of followers, your Facebook page will drive new clients to your salon and your website to book appointments. You can also offer “refer a friend” or “refer a follower” discounts for clients who are introducing new customers to your salon.
Always make sure you are keeping your Facebook page up to date and fresh by posting engaging statuses, videos, photos, and giveaways to get more people involved and gain more exposure. You can link your Facebook page to your Instagram, Pinterest and Flickr accounts, which will also help you promote your spray tanning business.
Spray Tan Promotions And Monthly Plans
Another great way to increase your number of clients (and keep the old ones) is to offer monthly spray tanning plans to your most loyal customers so they can find real value in returning to your services.
Spray Tan Business Cards
Although business cards may seem like a thing of the past, you simply can’t go wrong this old-school means of advertising. People still use wallets, right? This also means they are likely to keep your spray tan business cards as a reminder. Especially if your design is on point! Plus, they cost very little to make.
We hope you liked our tanning salon promotional ideas. In case you have further questions about how to start a tanning business and promote it, we at Artesian Tan offer useful Marketing & Training programs and spray tan starter kits to help you get your business started.